For the needs of our client, Vinci Autoroutes, our team developed an augmented reality mobile application: ANIMALIA.


Vinci Autoroutes, the French motorway operating company, consulted us for our expertise in gamification and augmented reality.

As part of its #BienArriver summer events , Vinci Autoroutes had already produced a poster on biodiversity protection.

They wanted gear up their actions even further. After a detailed audit of their needs and goals, we proposed a unique and immersive experience via an augmented reality mobile application to complement the already existing poster campaign.

mobile application



It was important to define all the needs of the project so that it would satisfy the client’s expectations. Vinci Autoroutes wanted to complete theirposter campaign to increase public awarenessof biodiversity protection, including protected species.


The needs of this project:


  • Rolling out the AR and 3D experienceand technical expertise on the subject.
  • From education to digital: design and imagine a mobile application taking into account the various educational objectives.



Different targets were identified during the project process to define the tools and technologies used to meet the client’s needs :

  • complement the poster campaign with a unique and immersive experience: elicit reactions, engage the general public and retain its attention
  • raise user awareness on the surrounding wildlife and infrastructure set up to protect it
  • highlight the work and actions implemented by Vinci Autoroutes




We then developed an augmented reality mobile application, Animalia, integrated with the poster campaign on biodiversity protection.

The goal ? Discover protected animals and plants in augmented reality.

Distributed in 24 motorway services in the Vinci network, the posters were made available to the public. Through augmented reality, each poster allowed users to discover 30 protected species living near Vinci’s motorways.

The operation was simple: the user downloads the app, a screen similar to that of a camera appears on the interface. The user just placed their mobile over the poster and discovered the relevant animal in augmented reality as well as a sheet describing it.

A fun experience integrating 3D, augmented reality, video, photo and knowledge-sharing.

The Team

For this project, we set up a team of 4 who worked in partnership with the dedicated Vinci Autoroutes team:

  • 1 scriptwriter-game designer
  • 1 technical manager
  • 1 developer
  • 1 illustrator


Production Date

May 2019

Our tools

Photoshop, Maya


Mobile development, 3D graphics, augmented reality